Good Reads this week

How we buy and Why simple is effective
http://37signals.com/svn/posts/2244-shoes-and-software

9 Reasons why many smart people won’t go anywhere
http://www.lifebeyondcode.com/2010/03/29/9-reasons-why-many-smart-people-go-nowhere/

The rise and demise of Friendster, the pioneer of social networking
http://www.inc.com/magazine/20070601/features-how-to-kill-a-great-idea_Printer_Friendly.html

Readings

The Inner Bezos (circa 1999)

http://www.wired.com/wired/archive/7.03/bezos_pr.html

Entrepreneurs don’t noodle, they do (VC Mark Suster’s Blog, excellent blog!)

http://www.bothsidesofthetable.com/2010/02/04/entrepreneurs-dont-noodle-they-do/

10 Skills I look for before writing a check, Part I (VC Mark Suster)

http://venturehacks.com/articles/10-skills

Good reads this week

Five most important lessons I’ve learned as an entrepreneur – Guy Kawasaki
http://www.sun.com/solutions/smb/guest.jsp?blog=five_lessons

Everyday Survival, 14 Survival Skills – Laurence Gonzales (NGC)
http://adventure.nationalgeographic.com/2008/08/everyday-survival/laurence-gonzales-text

Shai Agassi’s Audacious Plan to Put Electric Cars on the Road
http://www.wired.com/cars/futuretransport/magazine/16-09/ff_agassi?currentPage=all

How To Get PR For Your Startup – Jason Calacanis
http://www.alleyinsider.com/2008/8/jason-calacanis-on-how-to-get-pr-for-your-startup-fire-your-pr-company

Getting Real – 37signals.com
http://gettingreal.37signals.com/toc.php