Good reads this week

Five most important lessons I’ve learned as an entrepreneur – Guy Kawasaki
http://www.sun.com/solutions/smb/guest.jsp?blog=five_lessons

Everyday Survival, 14 Survival Skills – Laurence Gonzales (NGC)
http://adventure.nationalgeographic.com/2008/08/everyday-survival/laurence-gonzales-text

Shai Agassi’s Audacious Plan to Put Electric Cars on the Road
http://www.wired.com/cars/futuretransport/magazine/16-09/ff_agassi?currentPage=all

How To Get PR For Your Startup – Jason Calacanis
http://www.alleyinsider.com/2008/8/jason-calacanis-on-how-to-get-pr-for-your-startup-fire-your-pr-company

Getting Real – 37signals.com
http://gettingreal.37signals.com/toc.php