How we buy and Why simple is effective
http://37signals.com/svn/posts/2244-shoes-and-software
9 Reasons why many smart people won’t go anywhere
http://www.lifebeyondcode.com/2010/03/29/9-reasons-why-many-smart-people-go-nowhere/
The rise and demise of Friendster, the pioneer of social networking
http://www.inc.com/magazine/20070601/features-how-to-kill-a-great-idea_Printer_Friendly.html
